Health Engagement Engine

This proprietary technology platform powers our integrated model, transforming data into actionable interventions for better outcomes.

Connected Care That Fits Naturally into Members’ Lives

The Health Engagement Engine connects ourtouchpoints and enables more effective outreach: Telephonic Support, Email, MinuteClinic, Digital, Pharmacy and Prescriber
The Health Engagement Engine connects our touchpoints and enables more effective outreach: Telephonic Support, Email, MinuteClinic, Digital, Pharmacy and Prescriber

The Health Engagement Engine is a powerful clinical rules engine that integrates CVS Health assets, enabling targeted interventions with members to promote healthy behaviors. Aggregated data from internal and payor sources is combined with clinical research to identify opportunities to improve clinical care and enable our more than 30,000 pharmacists and clinicians to have important conversations with members, to help deliver better health outcomes and lower costs.

This proprietary technology platform also continually evolves and enhances its understanding of members’ pharmacy care behaviors and prior response patterns. In 2016, it identified 37 million opportunities leading to 15.6 million interventions through one of 23 different channels including CVS Pharmacy retail locations and retail clinics, as well as phone calls or digital messaging.

Payors can use customizable campaigns to segment and target proactive communications to specific portions of their population with precision, through a range of channels. Such seamless member engagement, along with highly tailored messaging, helps simplify care management and improve adherence, reducing costs. The technology also gathers data about member and physician behavior, and response patterns to continue to refine its approach and interventions. A reporting dashboard enables payors to measure impact and track value.

Targeted, proactive outreach delivered at the right time, through the right channel can help create a seamless member experience and better engagement across a range of channels potentially leading to better outcomes and lower costs.

Considerations for your business
  • Are you leveraging member data effectively to drive higher quality care?
  • Could targeted messaging and interventions help you improve outcomes and lower costs?
  • Do your member engagement tools adopt continuous learning to enhance member communications?
Have a question about our Health Engagement Engine?

1. CVS Health Enterprise Analytics, 2016.

Unless otherwise noted, all data is from CVS Health Enterprise Analytics. 

Savings, trend changes and clinical results will vary by client depending on member demographics and other factors. Client-specific modeling available upon request.

CVS Health uses and shares data as allowed by applicable law, and by our agreements and our information firewall.